More on my Case Study movies

21 Jump Street: Release date: March 12, 2012 (initial release)

This is the ideal time to release a comedy, as spring is when most comedies are released.Alot of partner comedies were released during this month such as This means war and Wanderlust.this would attract ages ranging from univeristy students as 21 jump street was at first a Tv Show in the 80's/90's.Fits this season as it is spring time,lighthearted and when the fun begins that builds it up to summer. 21 Jump Street was released on DVD and was released in the United Kingdom on July 9, 2012, the number of sold DVD's is unknown as it is to early to calculate.

500 Days of Summer: Release date: July 17, 2009 (initial release)

this is when alot of the blockbuster movies are released every weekend along with a more independant movie.This fits the independant movie category but soon it became a blockbuster due to the amount of money it made in return.this type of movie is perfect to be released during summer as young couples who are off university can then go on a date, with their partner to see this movie.Also fits being released during summer as the title includes summer!.this was quite a event film although it was initially a independant movie, it had alot of marketing that promoted its release. I think the marketing is what created it into a high grossing movie.High for a independant movie.As of October 2010, the DVD format has sold 759,081 copies, earning $11,382,604 in consumer revenue.

Paul: Release date: February 14, 2011 (initial release)

Again the ideal time to release a comedy. released on valentines day, perfect for humorous types of couples as this does consist of romance.so main audience would be teens as it has teen comedy.Fits this season as it is the start of spring time,lighthearted and when the fun begins that builds it up to summer. this was not a event film as it is brand new.new story line, not much hype was around it, i have figured this out due to the amount of money it made in return.The DVD release features an audio commentary with director Greg Mottola, stars Simon Pegg, Nick Frost, Bill Hader, and producer Nira Park; 2 featurettes; "Simon's Silly Faces"; photo galleries; storyboards and posters; and a blooper reel. The dvd consists of alot of extras that are likely to draw Simon pegg and Nick frost fans in, but the amount made from dvd sales is unknown as it may be too early to calculate.

Identifying Factors of where the movie sits

21 Jump Street
The budget-$42,000,000 (estimated)
The gross-$201,585,328 (Worldwide)
Director-Phil Lord,Chris Miller,producers of How i met your mother they have directed and produced many movies and TV shows together such as Cloudy with a chance of meatballs.
Institution-Columbia Pictures (presents),Metro-Goldwyn-Mayer (MGM) (as Metro-Goldwyn-Mayer Pictures) (presents),Relativity Media (in association with),Original Film,Stephen J. Cannell Productions (as SJC Studios)
Style of Marketing-Film Posters,Trailers,fake interview with Ice Cube's character
This movie is a blockbuster as it has 4 institutions,it made a huge amount gross wise, large budget 42 million.The marketing style there is not much there i think this is because it is a remake of the '80s TV series there is already bound to be a large fan base.

The marketing for 21 Jump Street was a textbook example of how to sell a movie properly. Early and often, the trailers and commercials clearly laid out the premise, defined the main characters and unleashed a solid number of jokes. It didn't hurt that the movie starred likeable actors Jonah Hill and Channing Tatum, and that it was actually pretty good—it generated lots of buzz from word-of-mouth screenings held around the country over the past few months, and it was also well-received by critics (87 percent fresh on Rotten Tomatoes). 
source- http://boxofficemojo.com/news/?id=3396&p=.htm 

Paul
The Budget-$40,000,000 (estimated)
The Gross-$37,371,385 (USA)
Director-Greg Mottola
Institution-Universal Pictures (presents),Relativity Media (in association with),Working Title Films (as Working Title),Big Talk Productions (as Big Talk) (in association with).
Style of Marketing-Film posters,Trailers,Interviews with the actors.the U.S poster for the movie was a simple poster as it was a teaser. All it had was descriptive words of the main character who is also seen standing there next to his name.the next thing that draws peoples attention is the cast list, they are known as big names in comedy the first teaser trailer of the movie is not a over funny trailer as u can tell the marketers may have not wanted to oversell the comedy or ruin the gags.Online they have a official website,twitter account and a video blog the cast and crew made during filiming.

budget is equivalent to the 21 jump street budget but 21 jump street made way more gross money than the movie Paul.


500 Days of Summer
The budget-$7,500,000 (estimated)
The gross-$60,722,734 (Worldwide)
Director-Marc Webb,
Institution-Fox Searchlight Pictures, Watermark, Dune Entertainment III
Style of marketing-to help promote the film Gordon-Levitt and Deschanel starred in the debut episode of Microsoft Zune and mean magazines's Cinemash series. In the episode they mash the characters from the film Sid and Nancy with the story elements from 500 days of summer 500 days of summer used twitter as a key marketing channel as they said it was the key way to driving 'bums on seats'.they made a partnership with the studio Guardian Soulmates they made a speacial one off 'screenmates' event in order to publicise the film,where the users of the popular dating site where able to win a chance to attend an early preview of the film. Film posters,Trailers. 
 http://www.adigaskell.org/blog/2012/01/09/500-days-of-summer-luck-and-viral-marketing/

Marc Webb, before he directed 500 days of summer he was popular with directing documentrys and videos for bands such as Green Day.He has now directed The Amazing Spiderman.

Oscar Awards Best Picture winners

2011 - "The Artist"

Director: Michel Hazanavicius
Basic storyline:A silent movie star meets a young dancer who then rises in the industry, but the arrival of talking pictures sends their careers in opposite directions.

2010 - "The King's Speech"
Director: Tom Hooper
Basic story:  The story of  King George VI,George(Bertie) assumes the throne. Plagued by a dreaded stammer and considered unfit to be king, he engages the help of an unorthodox speech therapist. Through a set of unusual techniques,Bertie is able to find his voice and boldly lead the country through war.

2009 - "The Hurt Locker"
Director: Kathryn Bigelow
Basic story: Portrayal of elite soldiers who have the most dangerous jobs in the world: which is disarming bombs in the heat of combat. When a new sergeant, James, takes over a highly trained bomb disposal team during violent conflict, he leaves his two subordinates in suprise, Sanborn and Eldridge, by recklessly throwing them into a deadly game of urban combat. James behaves as if he's indifferent to death. As the men struggle to control their wild new leader, the city explodes into chaos.

2008 - "Slumdog Millionaire"
Directors: Danny Boyle, Loveleen Tandan
Basic story: The story of an 18 year-old orphan Jamal Malik, from the slums of Mumbai, who is about to experience the biggest day of his life. With the whole nation watching, he is just one question away from winning a 20 million rupees on India's Kaun Banega Crorepati? (Who Wants To Be A Millionaire?)when the show breaks for the night, police arrest him on suspicion of cheating as they think how could a street kid know so much? To prove his innocence Jamal tells the story of his life in the slum where he and his brother grew up, of their adventures together on the road, of vicious encounters with local gangs, and of Latika, the girl he loved and lost. Each chapter of his story reveals the key to the answer to one of the game show's questions. Each chapter of Jamal's increasingly layered story reveals where he learned the answers to the show's seemingly impossible quizzes.

2007 - "No Country for Old Men"
Directors: Ethan Coen,Joel Coen
Basic Story:In Texas Llewelyn Moss who is a welder and hunter discovers bodies of several drug runners who have killed each other in an exchange gone violently wrong. Rather than report what he has discovered to the police, Moss decides to take the two million dollars present for himself. This puts Anton Chigurh the psychopathic killer,on his trail as he murders nearly every rival, bystander and even employer in his pursuit of his quarry and the money. As Moss desperately attempts to keep one step ahead, the blood from this hunt begins to flow behind him with relentlessly growing intensity as Chigurh closes in.

2006 - "The Departed"

 Director: Martin Scorsese
Basic Story:  In Boston, the state police force is waging a war on Irish-American organized crime. Undercover cop Billy Costigan has been assigned the job to infiltrate the mob run by gangland chief Frank costello.Billy gains Costello's confidence.Colin Sullivan a young criminal who has got into the state police undercover as an informer for the syndicate he is rising to a position of power in the special investigation unit. Each man gathers information about plans of operations.but then it soon becomes clear to the mob and the police that there is a mole in their midst.Billy and Colin are in danger of being exposed to the enemy so they have to race to uncover the identity of the other man in time to save themselves. 

2005 - "Crash"
Director:Paul haggis
Basic story:Los Angeles citizens with vastly separate lives collide in interweaving stories of race, loss and redemption.

2004 - "Million Dollar Baby"
Director:Clint Eastwood
Basic story:A hardened trainer/manager works with a determined woman in her attempt to establish herself as a boxer.

2003 - "The Lord of the Rings: The Return of the King"
Director:Peter Jackson
Basic Story:Aragorn leads the World of Men against Sauron's army to draw the dark lord's gaze from Frodo and Sam who are on the doorstep of Mount Doom with the One Ring.

2002 - "Chicago"
Director:Rob Marshall
Basic Story:Murderesses Velma Kelly (a chanteuse and tease who killed her husband and sister after finding them in bed together) and Roxie Hart (who killed her boyfriend when she discovered he wasn't going to make her a star) find themselves on death row together and fight for the fame that will keep them from the gallows in 1920s Chicago.

2001 - "A Beautiful Mind"
Director: Ron Howard
Basic Story: After a brilliant but asocial mathematician accepts secret work in cryptography, his life takes a turn to the nightmarish.