Identifying Factors of where the movie sits

21 Jump Street
The budget-$42,000,000 (estimated)
The gross-$201,585,328 (Worldwide)
Director-Phil Lord,Chris Miller,producers of How i met your mother they have directed and produced many movies and TV shows together such as Cloudy with a chance of meatballs.
Institution-Columbia Pictures (presents),Metro-Goldwyn-Mayer (MGM) (as Metro-Goldwyn-Mayer Pictures) (presents),Relativity Media (in association with),Original Film,Stephen J. Cannell Productions (as SJC Studios)
Style of Marketing-Film Posters,Trailers,fake interview with Ice Cube's character
This movie is a blockbuster as it has 4 institutions,it made a huge amount gross wise, large budget 42 million.The marketing style there is not much there i think this is because it is a remake of the '80s TV series there is already bound to be a large fan base.

The marketing for 21 Jump Street was a textbook example of how to sell a movie properly. Early and often, the trailers and commercials clearly laid out the premise, defined the main characters and unleashed a solid number of jokes. It didn't hurt that the movie starred likeable actors Jonah Hill and Channing Tatum, and that it was actually pretty good—it generated lots of buzz from word-of-mouth screenings held around the country over the past few months, and it was also well-received by critics (87 percent fresh on Rotten Tomatoes). 
source- http://boxofficemojo.com/news/?id=3396&p=.htm 

Paul
The Budget-$40,000,000 (estimated)
The Gross-$37,371,385 (USA)
Director-Greg Mottola
Institution-Universal Pictures (presents),Relativity Media (in association with),Working Title Films (as Working Title),Big Talk Productions (as Big Talk) (in association with).
Style of Marketing-Film posters,Trailers,Interviews with the actors.the U.S poster for the movie was a simple poster as it was a teaser. All it had was descriptive words of the main character who is also seen standing there next to his name.the next thing that draws peoples attention is the cast list, they are known as big names in comedy the first teaser trailer of the movie is not a over funny trailer as u can tell the marketers may have not wanted to oversell the comedy or ruin the gags.Online they have a official website,twitter account and a video blog the cast and crew made during filiming.

budget is equivalent to the 21 jump street budget but 21 jump street made way more gross money than the movie Paul.


500 Days of Summer
The budget-$7,500,000 (estimated)
The gross-$60,722,734 (Worldwide)
Director-Marc Webb,
Institution-Fox Searchlight Pictures, Watermark, Dune Entertainment III
Style of marketing-to help promote the film Gordon-Levitt and Deschanel starred in the debut episode of Microsoft Zune and mean magazines's Cinemash series. In the episode they mash the characters from the film Sid and Nancy with the story elements from 500 days of summer 500 days of summer used twitter as a key marketing channel as they said it was the key way to driving 'bums on seats'.they made a partnership with the studio Guardian Soulmates they made a speacial one off 'screenmates' event in order to publicise the film,where the users of the popular dating site where able to win a chance to attend an early preview of the film. Film posters,Trailers. 
 http://www.adigaskell.org/blog/2012/01/09/500-days-of-summer-luck-and-viral-marketing/

Marc Webb, before he directed 500 days of summer he was popular with directing documentrys and videos for bands such as Green Day.He has now directed The Amazing Spiderman.