500 Days of summer teaser poster

This poster uses the same elements that have been used in the previous poster some of these elements have been used in the trailers. we see alot of synergy within the products of the three platforms already, emedia, print and broadcast.They use the same style of presentation continuously, the colours are used in most products.The light blue and white is seen frequently throughout products on all platforms.The way the characters are presented using square and rectangle photographic looking shots of the main characters.In this poster we have the photographic looking pictures here again but with both charactes in most of the shots.This is because it is a teaser trailer and they are introducing the main chatracters of the movie to the audiences because if it only consisted of Zooey deschanel in the shots then people would assume that she is the only character who plays the lead role title,but this teaser poster defines for the audience that Joseph Gordon Levitt is one of the characters who takes a lead role in the movie aswell.

This poster has the main important writing in light blue, which makes it stand out and fit in with the colour scheme going on in this poster.the light blue also stands out more on a white background which is his T-shirt.The light colours would have been used within the platforms as it links with the movie title of summer.White and light blue do connect to teh sumemry mood and theme.The first sentence we see is a review which seems to be a very positive review.The poster would need a review and star rating like that as it would help draw in audiences and as some people would not be able to tell the genre of the movie.The review quote makes it clear that is a romance movie.The fact that it says it is ''The coolest romantic comedy of the year!'', will definatley draw in audiences who enjoy watching romance movies, to see whether this movie lives up to its quote.

A few of the picture shots used on the teaser poster have been used on all three platforms which again creates synergy a connection between products.The fact that we always have Joseph Gordon Levitt on the outside of the picture shots as well as within them would help audiences realise that he would be one of the main characters within the movie and the one who is probably the most love struck because he seems to be always gazing at the pictures.He keeps them as a memory throughout their relationship or the movie.