E4 and Sky Atlantic

 The E4 advert is more humourous, this is probably refelcting what the institution is like.Telling audiences that they are a fun and entertaining institution.The sky atlantic advert is more serious this could be because of the genre and intended audience of the channels.If the adverts were made to show the genres of the shows then E4 would have a serious looking advert like sky atlantic because of the show 'revenge' which is quite a 'serious' show.Similar to the ones on Sky atlantic.these adverst are refelecting wht the institution is like.Sky atlantic if for adults varying from older 20's and early 30's and continuing onto 40's.This would be the most likely age range for this channel as there are some old actors who were big in their time in shows featured on this channel,such as Kevin bacon and Dennis quaid.People in their 30's would recongise them and watch it for them because of personal identity.Sky atlantic has a serious tone to it.The diagetic sound is from a character in one of the shows which says a few lines that kind of sums up all the shows about a hero with a flaw.This is generalised to the shows that are being shown in this advert.The E4 channel begins with a more humorous diagetic sound which is the cartoon character Cleaveland saying 'Cue the music!'.Which then leads to happy up beat music and funny shots from the different shows that are featured on the channel.The Sky atlantic channel has constant quotes from each show that makes up the advert and introduces the different shows.Whereas E4 only has a few humorous quotes from the different shows and a over voice introducing the different shows featured on the channel.The way the shows are presented in the adverts on E4 with a lot of humour and bright colours suggests that it would be for teens and people in their early 20's.

BBC 3 IDENT

BBC three station ident

This particular ident is very colouful which gives the impression that it is a fun channel.Most likely to be for families due to the vibrant colours hinting towards all ages including children.This is because children and young teens are attracted to vibrant colours.The 'three' looks as though it is a multi coloured straw wrapped around a tree branch.Children like straws more than you would think, and the fact that they used a straw like thing is a very clever way of attracting younger audiences.The other thing that hints out that this may be a channel inteneded all age audiences is that they have also used headphones in a clever way.Having them wrapped around the branch like the stems of the flowers is very creative.Above the 'three' you have the original BBC logo to define exactly what channel this is because the ident is very different from the other channels.The little human characters that are hanging from the strings almost represent a family because we have all shapes,sizes and ages.This may also hint towards the type of audience the channel is intended for.The birds are trying to catch the humans as though they are worms.Looking at the background you can see mountains, the whole situation would make you think that this is fantasy tale.Which could hint out the kind of movies and shows this channel plays.This reflects the institution as a fun and creative institution.Bursting with life and new ideas because of how creative and colourful this ident is.The fact that this channel actually has shows like eastenders and torchwood would suggest that it is directed at teens and people in early 30's.

Section A. Toyota Corolla ad

Media forms

Techniques used in the start of the advert are long shot to show the setting of the scene or advert. Shows it is in a home environment. No non diegetic sound as this creates a more realistic environment as there are only background noises and dialogue from the characters. The cat whimpering as to say its hurt to the owner and the owner replies with ‘’come on’ ’Shows us the relationship between the characters as well. Close up shots used on the characters as well to show their facial expressions and for the audience to recognise the characters. New shot that shows the car that is being advertised. Long shot used here to show the environment and the sophisticated neighbourhood. The non- diegetic sound then begins with a slow guitar, this is used to set the mood. To make it out as if the cat has fallen in love with the new car. This is because a point of view shot is used to imitate the cat gazing at the different components of the car. This shot is useful to audiences as it shows clearly what the vehicle consists of, the types of gadgets it has and how it would look if you were to sit inside of it. It gives all audiences a chance to almost experience sitting in the car. There is another close up on the face of the cat to show us the facial expression of it. At the same time the cat is purring, cats usually purr when they are comfortable, they like something or are enjoying themselves. This confirms for us that the cat has fallen in love with the car. There are various shots shown of the cat looking at the car, then looking at something that can cause an injury and then the final step of the process the cat being taken into the car. During this a close up is frequently used on the cats facial expression. Although we cannot see much of an expression we can guess that he is determined to find a way into the car again. Point of view shots used to show the cat looking at the car then the danger it is about to throw itself into. This lets us know exactly what is happening, and how the cat manages to get itself into the car. This helps reveal the story to the audience. Long shots frequently used to show how the cat gets itself into the accident, e.g. when the cat jumps off the wall onto the ferocious looking dog. Near the end of the advert the music becomes faster and upbeat, almost to say it has reached the main part where something dramatic or devastating is about to happen. Builds suspense to the audiences about what is about to happen to the cat now.

Media audiences

The advert would suggest to the audiences that the vehicle has a very satisfactory quality finish that even animals such as cats would injure themselves to take a ride in the car. The uses of shots and slow point of view shots that let us gaze of the components would make people who drive cars think about whether they like or dislike the components. It would save time for car buyers as they already know what the inside looks like now so instead of going out to a shop and sitting in the vehicle for a long time studying the components in more detail the audiences have a rough idea of what the cars aesthetics are inside. The advert would attract people who drive or are looking to buy cars. Social class of A,B and C as this car seems as though it may be expensive due to the famous brand name Toyota and the components. As well as bearing in mind that if you own a car you have to be able to spend a lot of money on it paying the road tax etc. Both genders would be targeted although a woman is shown frequently driving the car. The advert also has user and gratifications of entertainment and information for audiences. Entertainment because it is quite amusing the way the cat throws itself into so much danger that it ends up taking its own life just to be able to sit in the car. Information as this is done by the point of view shots giving information to audiences on what the car consists of inside.

Media Representations

The car in this advert is represented as something to die for. This is shown through the cat’s weird behaviour and intentions of injuring itself constantly just to have a ride in the new car. This clearly gives the impression to audiences that when you sit in the car once you will want to constantly sit in it. The high key lighting of the advert creates a positive and happy atmosphere which also helps audiences see the car in a positive light, whereas if there was low lighting you would not really find the car as attractive as you usually would. The unique colour of the car also makes audiences think there is something different about this car as it separates the car from all other cars that you see every day. The cat purring in the car also pushes the idea of the car being to die for. The cat is purring because it is comfortable which tells audiences what the car is like inside instead of viewers having to imagine what the car would feel like inside. The advert is also called ‘feels good inside’ which also explains why the cat purrs inside the car and risks its own life so much. This exaggerates in a humorous way for audiences how amazing this car is.

Media institutions

The company of the car Toyota would be shown as an institution that creates cars to die for. It shows high production values this is because the advert has probably used animatronic puppets in some parts of the advert for the cat, because you cannot have a real cat jump into all that danger. There is also use of CGI at the end of the advert for when the cat pushes its paw out of the dirt. The use of these things shows that the company would have spent a lot more money on the advert than a regular company would to make the cat look more realistic. This car makes the institution look as though they are the experts of car making, lets us know that professionals are handling the making of these cars so they would be up to standards. The institution is also selling a high social class lifestyle to audiences it is almost saying to the audience if you purchase this car then you will have a fancy lifestyle. This is because of the atmosphere and environment; we are shown long shots of the car, and every one of these long shots show a nice presentable background.

Question for changes in broadcast

Question: How have the technological changes that have occurred on this platform over the last ten to twenty year affected audiences views about this platform and changed the way in which they consume products from this platform? Outline what you think the future of this platform will look like- include a comparision with the other two platforms.

Audiences believe that the changes that have created revolutions to visual effects on the broadcast platforms, are likely to keep improving and thrilling audiences.Changes such as the technology used in James camerons Avatar has revolutionised visual effects.There is now a new way of having very realistic creatures and objects on screen rather than things that you can tell have been made using CGI just by looking at them. Majority of films today look more realistic which means that audiences have familiarized themselves with movies that look realistic rather than movies where you can tell they have obviously been computer generated.The fact that film makers create movies and scenes that are so realistic audiences would expect to see that all the time now.That is one of the things a movie is judged on aswell.Visual effects now mean so much to people.Audiences would probably even want to see improvements in some areas of the technology used on some scenes/objects this would be because audiences would be use to film makers and industries constantly coming out with new ways to make the whole experience of watching a movie better.If audiences were to watch a movie now that had visual effects the way ray harry hausen movies do, then they would be more than disappointed.Most likely everyone would be, even film critics so film makers also need to keep up with everyone to make sure they produce something that pleases audiences and satisfies critics and creates profit.Audiences are excited to notice whether the effects have worked well enough and hidden the fact that the actual object/scene they were looking at was not really shot but is in actual fact computer generated, in short fake.
I know that visual effects do mean alot and have to be up to standards because movies are nominated for the best visual effects aswell as production companies dedicating alot of time to producing one character or object such as the tiger from the film 'Life of Pi'.This is purely to impress audiences and thrill them.A movie without the magic of CGI would not be worth watching.

Broadcast Changes

There have been many changes in techonology on the platform of broadcast.Some have made drastic changes to the industries such as IMAX cameras and HD cameras.These cameras are new and are more frequently used during filming of movies now.This is because almost every movie released in the last two years has been released in IMAX aswell.Now that IMAX is seen around more frequently it is becoming the ''trend'' and something that can create more profit as it allows audiences to experience the movie in a whole new light.IMAX increases the visual look of the scene and the sound system.The increase of HD and the fact that it is more entertaining rather than watching the movie without the 3D features.

The HD cameras bring more vibrant colours to the pictures, this links in with the HD tv's.To increase the vibrant colours and increase entertainment of audiences.It excites audiences when something new that would change the way they can consume broadcast is released.These changes are usually made to movies to make the whole experience of the movie more real.The more real it is the more chance there is of them getting more amounts of audiences consuming their products.CGI and speacial effects have been trying to improve over the years to make something look more realistic, because watching something that has not got features that look real will ruin the experience for people watching the movie.If i was watching a movie that did not have effects that made everything look realistic and as though it is actually there then i wouldnt carry on watching it.As it has ruined the experience for me.

George Lucas' Industrial light and magic company is one of the most well known companies for CGI today.it has been around for 35years making the best visual effects movies.The visual effects looked very real in the movie Jumanji which was released in 1995, not forgetting the Lion that is seen in a few clips was also made using CGI. Industrial Light & Magic created the first computer generated photo-realistic hair and fur for the digital lion and monkeys in Jumanji. This movie also featured a stampede scene with dozens of elephants, rhinos, zebras and pelicans, all computer generated.They also used a costume of the lion on some parts to make it look more real this is known as Animatronics.

New GPU (graphics processing unit) Computers coming into effects, it is making CGI far easier to do, with less skill.

More and more ways to make visual effects seem more real and vibrant are being discovered.The last biggest revolution of effects that i can remember is the way the movie Avatar was made.The characters were not made from scratch on computers.But were aided with the help of the actors and actresses outlines, muscles and facial expressions.Thats how the Avatars seemed very real because they used humans and computers.The use of humans brings out the correct proportions,expresions, movements etc. The computers were used to design their looks but it is their acting.They put the actors in suits so they cold create a skeleton of them on the computers to help them in the making of the movie.

http://www.youtube.com/watch?v=P2_vB7zx_SQ

Cine kodak was one of the first 16mm cameras, this was also used by the famous Ray harryhausen, who is known to be the visual effects creator.He created movies that featured mythical creatures such as dinosaurs and old tales such as Hercules.He actually created little models of the creatures and filmed then using a technique called "split-screen" (rear projection on overlapping miniature screens) to insert dinosaurs and other creatures into real-world backgrounds. The result was one of the most influential sci-fi films of the 1950s.The way the creatures were put into the movie was without creating it on a computer which meant that these types of creatures had more texture to them and more of a realistic look to them.When they were seen on screen at the same time with humans, you could tell more that it was fake but never the less the creature itself looked more real.There was then the blue screen and green screen.Green screen is more frequently used, a computer is used to put an image on everything that is green.That is how someone is made invisible in movies such as Harry potter when he uses the invisiblity cloak, he is hidden by the green screen material.If a character wears clothing of the same type of green that can also be pixelated into something.

The avengers made most o ftheir surroundings using blue and green screen.So some shots were actually just computer generated environments rather than real life areas.The palce where the final battle takes place was all made up using a blue and green screen. The broken floor with rubble,taxis and little explosions were the only real things in that scene.CGI today can fool people easily.

The technology behind animatronics has become more advanced over the years, making the puppets even more realistic and lifelike.Animatronics is used in situations where a creature does not exist.The puppet is covered with body shells and flexible skins made of hard and soft plastic materials. It is then finished by adding details like colors, hair and feathers and other components to make the figure more realistic.

Animatronics are used in Jurassic park that is why the dinosaurs look so realistic and lifelike.

Actress Ariana richards said ''The fact that the movie is still visually impressive certainly helps. In another interview, special effects artist Dennis Muren said, “I always thought when we did [Jurassic Park] that within five or 10 years it was going to look old-fashioned and obsolete, but it doesn’t.That is one reason as to why it was so successful and is still rememberd.because it looks so real, it has the ability to thrill new and old audiences.

http://www.daveonfilm.com/how-the-imax-version-of-skyfall-was-created-10519.html

User Generated Content for my case study

21JumpStreet

User generated content on Twitter for movies in my case study.For 21 Jump Street there are two accounts for 21JumpStreet quotes. One unnofficial movie account which was made before the release of the movie, so that fan must have been really dedicated and anticipated for the movie to come out they decided  to promote it a little and create a buzz around it on twitter gathering 420 followers.

Numerous Facebook pages have been created for the movie by fans who constantly post pictures of shots from the movie, along with quotes from that scene in the picture or just a random quote from a part of the movie.There are also alot of Tumblr pages dedicated to 21 Jump Street, with images and gifs of scenes from the movie aswell as pictures of the main lead title actors in their career over the years.A fan would do this for a movie because they are a fan of the actors featured in the movie therefore the U&G is personal identity.Through somewhat obsessing with a character/actor you will begin to learn a lot more about them building your personal identity.

500 Days Of Summer

 This movie also has a few Twitter pages such as a quotes page and a official page.There are also various accounts of people who have named their accounts as 500 days of summer.This would be from watching and having a positive opinion on the movie.There are alot of Facebook pages made for this movie, either just to say they like the movie or to post numerous quotes from the movie and other post pictures for the movie.Alot of Tumblr pages with gifs and images from the movie aswella s quotes.Some fanart included.



Paul

It is difficult to find user generated content for this movie as it only appears on Facebook as Paul the movie.It has numerous pages which constantly post pictures and shots from the movie with quotes from the movie.When searching on twitter for any user generated content to do with this movie, i couldnt find anything for it.Also couldnt find any pages that were made for it before its release the way i found an account on twitter made before the release for 21Jump Street.There are also a few Tumblr pages dedicated to the move, they consist of gifs and images from the movie along with quotes.

500 Days of summer teaser poster

This poster uses the same elements that have been used in the previous poster some of these elements have been used in the trailers. we see alot of synergy within the products of the three platforms already, emedia, print and broadcast.They use the same style of presentation continuously, the colours are used in most products.The light blue and white is seen frequently throughout products on all platforms.The way the characters are presented using square and rectangle photographic looking shots of the main characters.In this poster we have the photographic looking pictures here again but with both charactes in most of the shots.This is because it is a teaser trailer and they are introducing the main chatracters of the movie to the audiences because if it only consisted of Zooey deschanel in the shots then people would assume that she is the only character who plays the lead role title,but this teaser poster defines for the audience that Joseph Gordon Levitt is one of the characters who takes a lead role in the movie aswell.

This poster has the main important writing in light blue, which makes it stand out and fit in with the colour scheme going on in this poster.the light blue also stands out more on a white background which is his T-shirt.The light colours would have been used within the platforms as it links with the movie title of summer.White and light blue do connect to teh sumemry mood and theme.The first sentence we see is a review which seems to be a very positive review.The poster would need a review and star rating like that as it would help draw in audiences and as some people would not be able to tell the genre of the movie.The review quote makes it clear that is a romance movie.The fact that it says it is ''The coolest romantic comedy of the year!'', will definatley draw in audiences who enjoy watching romance movies, to see whether this movie lives up to its quote.

A few of the picture shots used on the teaser poster have been used on all three platforms which again creates synergy a connection between products.The fact that we always have Joseph Gordon Levitt on the outside of the picture shots as well as within them would help audiences realise that he would be one of the main characters within the movie and the one who is probably the most love struck because he seems to be always gazing at the pictures.He keeps them as a memory throughout their relationship or the movie.