Avengers official site analysis

Straight away we see a large amount of the colour blue being used. blue is almost the main colour theme here as the background image looks as though it has been contrasted to include more blue i can tell they may have done this as the buildings in the background image are more blue than they would usually blue. i think this technique has been used to make the focus more on the avenger characters that have been placed in that setting such as Captain America and hulk as they are not much blue they stand out more drawing audiences attention to them.
At the top of the webpage we ave a red rectangl that says marvel. this is the marvel logo.showing clearly who owns the avengers.
The title avengers assemble is below the marvel logo.next to it is the facebook and youtube logo when you click on them they take you to the official pages where you can recieve more information on the avengers, such as the movies release date.
it also says 'out now on blue ray and DVD' that is one of the first things you see when you come onto the site along with the title being the first thing your eyes are drawn to. that there promotes the movie it will get you audiences to buy the DVD or blu ray. the characters are spread around the background of the page as seeing the characters in their actual battle costumes is something a lot of audiences will want to see.Iron man is in his fighting position whereas all the other characters are just standing there in the sort of position they would after a battle wary looks on their faces as though they are looking out for more danger.Iron man may have been posed like that to show the capability of his suit as the middle of his hand is lit.the 4 main characters have been used.this type of background has been used as it is showing a scene of action, showing the explosions coming from the building, cars turned over. ensuring audiences that this movie is completely action packed as cities will be coming apart.
the menu is straight forward horizontal. when you hover the mouse over the subheadings of the menu they change to the colour red showing that you are able to interact with them. the homepage consists of a short synopsis of the movie along with the starring actors names. just below the main title and menu is a square box which shares a scene or two from the movie which contain many memorable quotes along with trailers and feauturette clips. this has been put here for fans to see and consume extra information on the movie.one of the sites menus that is called 'sign up' is one which allows you to sign up if you want to receive more information from marvel about avengers or any other upcoming project they would be working on.
The overall theme of the site suggests that the target audience of this movie is the gender male as there are many male elements have been used that show this. The use of action scene background,the 4 main male characters that some males may strive to be.the colour scheme here are dark colours such as dark blue,black,silver and red. these colours are the main colours that are featured on the characters costumes.