Mid shots,long shots,close ups used to set the scene
Contextualised
This section begins when the universal logo appears
Music speeds up a little
More diagetic sound
The plot unravels
Mid shots and close ups on main characters
Anticipating
This begins when the inter title comes in the inter title that says 'from the directors of hot fuzz'
Music speeds up even more and gets a little louder
Another inter title that says 'this summer'
More action scenes shown
Faster edits
Last inter title that says 'coming soon'
Synergy
Poster and trailer similarities of Scott pilgrim
Same guy, the main character is used from the trailer as the main image on the poster.
He is playing guitar, he also plays it in the trailer
The name scott pilgrim is used, this is also used in the trailer
Looks passionate about the guitar as he is concentrating on it in the poster, we already know from the trailer he plays it often.
Similar colour scheme
Same clothes are worn in poster and trailer
Scott pilgrim movie opening (first 15mins)
Begins with universal logo matches the logo that came up in the trailer.
At the end of the trailer it was like a video game and in the start of the movie the universal logo turns into a videogame type logo.
Mid shots,close ups on characters
Playing same guitar in poster and trailer in the movie aswell
Writing comes up when the singer of his band sings, words come up the way they came up in the trailer every time someone got hit such as 'pow' very comic book style.
The wavy lines come from the drums and the guitars the way it is happening in the poster aswell.
Split screen the way it was split in the start of the trailer.
Comic book written style 'Brrr' similar to the writing in the trailer.
Poster and trailer similarities of Scott pilgrim 
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