The whole overall look of the poster creates a desert atmosphere and gives you an idea of this movie taking place in the desert, a place like eygpt as the colours surrounding them are sandy brown and there is a use of bricks, almost looks as though it is an ancient building that they have used as a frame. To kind of set the scene to the audiences.
the sizes of alll the images used are very important here as the larger the image the more important that character is for example Henry Walton "Indiana" Jones's image is the largest here mainly because he is the main character second largest is the older man next to him who we find out after watching the movie is his father. We also guess that it may be his father of grandfather as the tagline is 'have the adventure of your life keeping up with the joneses'
that tagline will draw audiences in more as it is claiming that this movie is action packed, infact it is so action packed that you wont be able to handle it or keep up with the amazing adventourous things they go through. this appeals to a large variety of audiences such as fun/atics as it is action packed and looking at this poster just below the main image you can see him gallopng away on a horse as though he is running away from danger followed behind by a aeroplane which is rather close to the horse. that proves that this movie is action packed and very adventourous as you dont get people running away on a horse from an aeroplane everyday. definatley appeals to rugged traditionalist as indiana is a man that most men would strive to be a charming hero who takes alot of risks. this seems like it would appeal to a family audience aswell as indiana's father is on the adventure aswell and seeing as he is quite an oldman there is bound to be family relevance.
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