21 Jump street poster analysis

Tag line at the top, so using the z reading that is one of the first things that you see. then it goes down to the characters.it makes them link so well as they are dressed formally and behind them the banner actually says 'Senior Prom'. looking at the two characters you can straight away sense that they are definatley not at their prom as their time must have been along time ago due to the fact they are holding weapons. the word cover in the tagline suggest that they are police undercover investigating some suspicious activity going on at a high school.where they are stood shows they are the centre of attention as they are between the two pillars with flowers and surrounded by balloons they could be standing somewhere a member of staff would announce something. so this is the part where they get their cover blown.we knows the setting of this scene as the banner behind them clearly says senior prom. we can muster up the basic storyline which is two cops have gone undercover at a high school and now they are close to having their cover blown.

you can see they have tried really hard to make them the center of attention here as they have also outlined them with silver stars behind them almost giving them a spotlight.Main colour theme here is Blue,White and black.the blue is used mainly in the background and the main characters are dressed in white with blue and a dark silver surrounding which is the curtains,balloons and smoke as it makes them stand out more, creates a spotlight for them.The characters are giving direct mode of address to the audience.

what would draw in audiences is the fact that these two high school boys are wielding guns like professionals so there must be something more going on here, rather than a normal high school prom. As this is a remake of the TV show 21 jump street the name is large and clear and in the colours red and white. I think red has been used here as it is not used on any other part of the poster except the release date, it separates them from everything else. makes it easier for the audience to remember that as they have been singled out using colour. The title will draw in more audiences that are familiar with this name and show.

21 jump street trailer analysis

Etablishing

• Slow edits
• Diagetic sound,setting the scene and characters pasts
• Non diagetic sound as well
• Md shots, and close ups used, focusing on two main characters straight away.

Contextualised

• This begins when one character says to the other 'hey, you want to be friends' the other replies with 'yeah..yeah i do'.
• After that the edits get a little faster than they were.
• A bit of the plot unravels, you learn they are now cops but haven't had any action.
• 3 production logos appear, columbia ,MGM and original film.
• More diagetic sound un-ravelling the rest of the plot.
• Mid shots,close ups,longshots setting the scene of where they are sent, the type of atmosphere they are in.

Anticipating

• this begins when they take the drug and the boy who gave it to them says 'have fun'. right after he says that the edits are faster, music beat is faster.
• more non diagetic sound
• after the intertitle 'this spring' more of the action scenes appear, cars blowing up, smashing a vase in someones head, gunshots. showing that it gets hectic compared to what it was like in the begining which was calm and boring.
• ends with a memorable humourous quote 'i think i crapped my pants'
• ends with the release date and website for further information.

Section B practise question

Most media institutions link their 3 platforms emedia,print and broadcast using synergy.This connects all the platforms and helps audiences familiarize themseleves with the types of things that would appear in the movie.Synergy is when the same things from the different platforms are used in all platforms e.g. a shot from a trailer is a shot seen in the poster as a picture.

Synergy can be used to helppeople recongise the movie or the fact that this marketing is linked and related to the movie.So basic colour schemes are used continuously in all platforms for example 500 days of Summer uses the same colour scheme of light blue and white in posters and website.It also uses the main pictures from the official poster on the homepage of the website.This is to either hekp people recongise the site as official site of 500 days of Summer or to familiarize people with the characters.

in broadcast material most of what is seen in the teaser trailer is from the poster and seen again in the official trailer showing synergy.They appear iften to make audiences familiar with the content of the movie.Such as the main characters,clothing etc. This shows that synergy is being continued and reinforced in every platform,showing the importance beacause if there was no synergy then platforms would be connected making it harder to recongise the movie itself and understand anything about the movie.creating bad marketing which would result in the movie being a fail.the continuous use of the main tagline'This is not a love story this is a story about love' is used in every platform for 500 days of Summer which helps audiences define what kind of genre the movie is which is romance/drama and comedy.

The trailers,website homepage and poster all consist of the main characters this is usually common with all movies where the poster consists of the two or three main characters sometimes only one. Such as the teaser poster for the Alien movie Paul. the teaser poster is only Paul present with a few large descriptive words next to him which are used to describe his personality.The official poster however is very different as it introduces the other two main characters of the movie who are Simon pegg and Nick frost.
UNFINISHED.

500 days of summer trailer analysis

Establishing

• Begins with no non diagetic sound but diagetic sound.
• Two main characters shown
• Diagetic sound as Zooeys character starts a conversation with Joesphs character.
• No use of non diagetic sound to make the audience feel in the moment with them.
• Josephs face expression as Zooey leaves shows he is in awe of her. Has he fallen in love?
• Long shot for when she leaves to show they were in an elevator.
• We see synergy from the teaser trailer and poster. same characters used from them.This is probably their first conversation together.
• Institution intertitle appears 'Fox Searchlight Pictures' synergy from the poster as this institution is mentioned on the poster and in the teaser trailer. 
• slow edits
• Non-diagetic sound calm music.
• diagetic sound again,narration same voice that is heard in the teaser trailer-synergy detected again.
• diagetic sound unravels the plot for us gives us information on the two main characters their beliefs and names.
• A shot of the two main characters on the park bench appears like they were in the teaser trailer-synergy.
• Tagline is mentioned again-synergy.

 Contextualising

• This begins when the non diagetic sound stops and it comes to a close up on Summer's face and diagetic sound is only present as she says 'i think we should stop seeing eachother.
• Edits speed up a little.
• Plot begins to unravel more when the little girl says 'start from the beginning and tell us what happened' and an inter title appears of the number of days.
• The inter-title that says (1) days. is in the form of how the inter title that said 500days of summer was in the teaser trailer-synergy.
• More diagetic sound from characters.story is unraveling more and more we get to know what characters are like ourselves rather than hearing from the narration.
• More shots that we are not familiar with are shown but most are shots seen from the teaser trailer.
• Inter title that appears showing the number of days appears again e.g. (1) days. helps audience understand how the title of the movie links with the movie itself. we've learnt that he is counting the days with summer or how many days she has been present in his life and they lasted 500 days.
• Humorous conversation shown to draw in people who like some humour.Adult humour showing the movie is for an adult intended audience.
• Intimate conversation between characters about relationships,giving a taste of what the movie will be like and the characters point of views.

Anticipation

• Begins when music changes to a more upbeat happy tune and the male main character says 'i think its official i'm in love with summer'.
• faster edits
• different inter title appears (official selection sun dance film festival 2009), this is seen on the official poster aswell. Synergy detected.
• Extreme close up of Summers face.Synergy detected as it is a picture from the poster.
• One of the last few shots is a memorable line said by the main male character ' i don't want to get over her i want to get her back'
•  Inter title (500) days of summer the way it is written in the teaser trailer-synergy detected.
• humorous last conversation between two characters.humour is more memorable.Likeable characters as that would draw in more audiences.

500 days of Summer teaser trailer analysis

Establishing 

• Institution is shown at first-fox searchlight pictures
• Long shot to show setting from park bench
• Slow edits
• Slow, calm music not as upbeat
• Start of a story-how they met
• Starts with non-diagetic sound-music-famous well known song
• Diagetic sound, narration of story, he says words related to the storye.g. uncertainty, 500 days of magic. giving audiences an idea of what the movie roughly about and what it contains.no diagetic sound from the characters.
• The first thing heard from the diagetic sound is 'this is not a love story but a story about love' this is the tagline that is seen on the poster for the movie.Synergy detected.
• long shot of work place and city buildings again setting the scene.

Contextualising

• Begins when half her face is show in a close up shot as she is lying her head on a pillow,same image is on the poster. Synergy detected.
• Music speeds up.
• Plot unravels
• Mid Shots and Close ups, main characters identfied.

Anticipating

• This begins when along shot appears where the shot turns into a pencil drawn effect the way it is on the poster with the 'grass' around him while he writes or sketches in his book.Synergy detected.
• The narration introduces 'Fox searchlight pictures' and a inter-title where the writing changes colour appears and says 500 (days of summer).
• Then music speeds up and seems a little louder.
• The action seen in the shots is more active or intimate.
• More intertitles  that say 500(days of summer) appear.
• Narrator now only says words describing the story e.g. fury.
• As the inter-title with the movie name appears at least four times and whilst the inter-title is being shown the title changes colors,this is a way the title will be remembered more. as it is being portrayed in a unique way. audiences are likely to remember the movie name more due to continuous unique inter-titles.

500 days of Summer website

500days of summer official site is http://www.foxsearchlight.com/500daysofsummer/
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The institution here is really made obvious as the top banner on the page is dedicated to fox searchlight. it also has text promoting the fox searchlight facebook page. it has another one of these when you scroll down lower onto the page and somewhere in the middle it has another box promoting the tumblr page.We can straight away see alot of viral marketing being done here.there is also a box that consists of the ongoing tweets that are based around the movie 500 days of summer, giving fans the chance to join in and conversate with other fans of the movie.The page is full of information on 500 days of summer. we have the premiere photos. a section called 500 days of summer videos which consists of different types of videos, montages of the movie and behind the scenes videossuch as 'Behind (500) DAYS: Joe and Zooey On Creativity'. Videos that feature the actors and directors giving out information that is relative to the movie.

The top of the page which you can see in the picture consists of a very familiar picture. This shows the synergy between the poster and the website as they have used the same images from the poster here but only zoomed more up close on the boy and put the most eye catching picture from the collage in the middle where someones attention would first go to. Again outlining the two main characters of this movie. this site is also promoting the soundtrack here on the bottom right of this image and on the bottom left it is provides a link to purchase the blu-ray or dvd. The site is very interactive as when you click on the 'watch trailer' on the right side in the middle it brings up a little screen that shows you more than one trailer for the movie including the teaser trailer.Giving the user alot of information as the menu after the movies brings up options of watching other videos.The site gives you alot of background information on other things associated with the movie such as 'what did the critics say' links and boxes with opinions on the movie from critics which can help audiences determine whether this is a movie for them.

When you scroll down again in the right hand corner there is another box that says /buy the dvd buy on itunes'.Promoting the movie and enticing audiences to buy the movie online, quicker and convienant rather than going out to pick it up from a store.It also has a link to like the page on facebook, creating a larger fanbase for them. this site has a few complicated uses as you discover that the top half where the main image is where videos are played and other features. It almost makes you realise there is so much information at the top and the bottom half.

500 Days of Summer poster analysis

This poster was made after fox searchlight decided to bring the movie to theaters everywhere, the pictures featured on here of Zooey deschanel have been chosen by fans on the internet.This is another way that helped their marketing as they got people worldwide included, and anticipated for the re-release of the movie. Using the z reading the first thing the audience will see is the main actors names who play the main characters within the movie. The way this poster has been put together is something that will draw in audiences to take their time looking at the poster and taking in all the different types pictures that have been chosen. It would put the audience through confusion and make them think who on earth would collect so many pictures of one person and create a collage of them.This would then bring our attention to the young man sitting in the left corner of the poster. Because he is busily writing or sketching away in a book, we get this impression because the main image which is the collage of all the different photos of Zooey has been outlined with what looks like a pencil. where the young man is sitting has had a background drawn out for him.The layout of how the poster has been presented may appeal to people who do picture collages themselves.This would also appeal to young teens and couples who are in love as the poster suggests that this young man is madly in love with the female character almost obsessed as he has a large quantity of her personal images.Some of the images here could be images from the movie itself as it has been shown before and this is just the official poster of the re-release.So it would appeal more to previous audiences as there is synergy there with the movie.out of all the pictures the one that appeals the most is the one in the middle where the eye would first go to and the camera shot is a point of view shot.a direct gaze that includes the audience.
The title of the movie is placed in the middle with a large yellow star as it is an eye catching vibrant colour which is definate to attract attention whereas everything else is less vibrant. the large yellow star is in shape of a sun which connects with the title as the sun is usually always out during 'summer'. The fact that the main title and the large sun shape is directly in the middle of the collage may suggest that Zooeys characters name may be summer.The main tone of the pictures is blue and the background is white suggesting this could be a page from the book he is writing or sketching in at the moment.