Most media institutions link their 3 platforms emedia,print and broadcast using synergy.This connects all the platforms and helps audiences familiarize themseleves with the types of things that would appear in the movie.Synergy is when the same things from the different platforms are used in all platforms e.g. a shot from a trailer is a shot seen in the poster as a picture.
Synergy can be used to helppeople recongise the movie or the fact that this marketing is linked and related to the movie.So basic colour schemes are used continuously in all platforms for example 500 days of Summer uses the same colour scheme of light blue and white in posters and website.It also uses the main pictures from the official poster on the homepage of the website.This is to either hekp people recongise the site as official site of 500 days of Summer or to familiarize people with the characters.
in broadcast material most of what is seen in the teaser trailer is from the poster and seen again in the official trailer showing synergy.They appear iften to make audiences familiar with the content of the movie.Such as the main characters,clothing etc. This shows that synergy is being continued and reinforced in every platform,showing the importance beacause if there was no synergy then platforms would be connected making it harder to recongise the movie itself and understand anything about the movie.creating bad marketing which would result in the movie being a fail.the continuous use of the main tagline'This is not a love story this is a story about love' is used in every platform for 500 days of Summer which helps audiences define what kind of genre the movie is which is romance/drama and comedy.
The trailers,website homepage and poster all consist of the main characters this is usually common with all movies where the poster consists of the two or three main characters sometimes only one. Such as the teaser poster for the Alien movie Paul. the teaser poster is only Paul present with a few large descriptive words next to him which are used to describe his personality.The official poster however is very different as it introduces the other two main characters of the movie who are Simon pegg and Nick frost.
UNFINISHED.
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