500 Days of Summer poster analysis

This poster was made after fox searchlight decided to bring the movie to theaters everywhere, the pictures featured on here of Zooey deschanel have been chosen by fans on the internet.This is another way that helped their marketing as they got people worldwide included, and anticipated for the re-release of the movie. Using the z reading the first thing the audience will see is the main actors names who play the main characters within the movie. The way this poster has been put together is something that will draw in audiences to take their time looking at the poster and taking in all the different types pictures that have been chosen. It would put the audience through confusion and make them think who on earth would collect so many pictures of one person and create a collage of them.This would then bring our attention to the young man sitting in the left corner of the poster. Because he is busily writing or sketching away in a book, we get this impression because the main image which is the collage of all the different photos of Zooey has been outlined with what looks like a pencil. where the young man is sitting has had a background drawn out for him.The layout of how the poster has been presented may appeal to people who do picture collages themselves.This would also appeal to young teens and couples who are in love as the poster suggests that this young man is madly in love with the female character almost obsessed as he has a large quantity of her personal images.Some of the images here could be images from the movie itself as it has been shown before and this is just the official poster of the re-release.So it would appeal more to previous audiences as there is synergy there with the movie.out of all the pictures the one that appeals the most is the one in the middle where the eye would first go to and the camera shot is a point of view shot.a direct gaze that includes the audience.
The title of the movie is placed in the middle with a large yellow star as it is an eye catching vibrant colour which is definate to attract attention whereas everything else is less vibrant. the large yellow star is in shape of a sun which connects with the title as the sun is usually always out during 'summer'. The fact that the main title and the large sun shape is directly in the middle of the collage may suggest that Zooeys characters name may be summer.The main tone of the pictures is blue and the background is white suggesting this could be a page from the book he is writing or sketching in at the moment.