Paul teaser poster analysis

The plain yellow background, not much focus going on there gives a summery feel. That maybe this wont be a dark depressing sci fi movie but a fun, bubbly movie judging from the colour.
There are 5 words in quite a large font so they are clearly visible for the audience, they are descriptive words so they are describing some one. There is a full stop at the end of the word 'alien.'.As though to say that is the end of a sentence, maybe a quote from someone describing Paul. We know that the main piece of text here is 'Paul' as it is in a completely different font compared to the other descriptive words,unusually written as P is not in capital but 'AUL' are in capitals.The white writing of 'PAUL' is also written in bold.Above the main title name we have names of he stars featured in the movie.On the right side of the writing we have an odd looking creature posed,in human clothes,the fact that it has a normal English name makes it more bizzare. Descriptive words are funny hinting to the movie being of a comedic genre.I think the picture of the alien was released early on a teaser poster to help people become familiar with the character.As Paul is an unusual looking character so if his image is released some time before the actually movie comes out then people will be more familiar with him and comfortable when watching the movie.They wont find anything out of place or odd.The descriptive words are building on his personality,what he is like and who he is to help audiences create the character in their minds as well.Simon pegg and Nick Frost's names are written first above the movie title as they must be the ones who are most important out of the rest of the cast.They are the ones who define the genre as well.

At the bottom we can see the production company is universal and we see it has been rated as the R is visible . All that writing is in black compared to the 'coming soon' which shows it is more important as it is a little larger as well. there is a site where curious audiences can go onto and discover more about the character and movie Paul 'whatispaul.com. These are usually featured to let audiences in on a little bit more about the movie.

Analysis of Bisto advert

Media Representations

The people shown in the Bisto advert are not all identical in any way.People of all ages,all colours,all genders have been used.This shows a wide representation of culture.People with jobs and people with no jobs have been used.Not all of them had the same accent telling us that it is including the whole of UK parts such as wales.It shows that Britain is welcoming to everyone no matter what colour and age you are.Shows Britain in a positive light.Gives a fair representation of people in the UK as it also shows the different types of areas.Some people were stood in a working environment others were stood in front of a flat tower block,grassy outdoors,showing Britain has many different locations and environments as well as occupations but they all have Bisto in common.It also shows construction sites where the people working in the background can be seen clearly, portraying Britain as peaceful people.Friendly as there is no conflict between them.Also creates the message that all these people in Britain being shown love gravy.The other thing included to show that UK is welcoming to all is one of the backgrounds was a few youths standing by the gates of a church, a religious place.Telling us that gravy is something Christians would have regularly or maybe on a Sunday as a church day meal, as one of the lines said by the people is 'one day a week' they could be relating to that day.they are using old english 'Henceforth' shows that gravy has been a tradition in Britain,it has got lost but Bisto are trying to bring it back.

Media Institutions
The advert shows Bisto to be a family brand because of the types of people they have used in the advert to take the pledge.They have used people of all ages, including children sitting at the dinner table,Teens at work and school girls, Elder people working and middle aged men and women.During the pledge one child says 'doing what families do'. This gives us the impression that Bisto is working to bring families together and is best used when having a family meal therefore it is a family brand.If people use this brand regularly then they will have regular family meals and feel more closer as a family.This is because one of the actors says 'chatting about the stuff of life' Having Bisto and a regular meal once a week will bring families closer as they will talk to each other more.Traditional values are shown when the actors talk about having a proper meal at least once a week.The way they speak whilst making the pledge is old english as they use words such as 'Henceforth' shows that maybe they are reliving or bringing the old days back to life once a week for the sake of being a family.We know that Bisto are a family bran with traditional values as they have been around for a long time, so it goes to show that Bisto are trying to relive the old days.

Media Audiences
The advert would encourage mothers as they are the ones who do the cooking traditionally.The advert entices them to buy the gravy Bisto because if they buy it and go through with the pledge then their husband and children will definatley come home on time and have a proper meal with them as a family.It can appeal to adult women and men to buy it as it can bring their family closer this also goes for teens and little children.A child would see the little girl similar to their age talking about how Bisto makes you more of a family and it will give other children ideas to get parents to buy it as maybe they feel their family is not as close as a family should be.It also encourages other types of various audiences as they don't only show white people even though united kingdom is traditionally known as a white country. They show that the UK is multi-cultural and three are people of all races living in UK and that the gravy is liked and used by Asians and black people as well as multi-cultural people are featured it would encourage Asian people to buy and try the gravy as they don't really eat gravy but this advert would entice them to buy it.The way the actors are speaking gives the impression to the audience that whoever you are the ad is speaking to you,giving direct address.

Media Forms
The British values of the product are bought out more by using mid shots that/long shots when the actors are speaking so we can easily see their surrounding and background of where they come from or what their occupation is.fast edits to show a vast amount of different people it is almost like a montage.The non diagetic sound is orchestra music is very grand which is similar to the British anthem.Telling us that Bisto has a very British background. The people are shown making a pledge, committing themselves saying half sentences such as 'I Keith Jones, and 'Henceforth' this is very formal,old language.It is almost like they are swearing an oath, the way they use to in the old days.The word 'proper meal' is not a word you would think they use but all average people use that word rather than suitable or appropriate meal which makes 'proper' fit in more with the advert.Their idea of a proper meal is a typical traditional British meal of sausages,mash and peas
along with the gravy. 'make tonight aah. night'. The word 'aah' here has two meanings, it is substituted for the word our and is also used as it is whats seen on the Bisto logo. When you think of saying our like aah it sounds a bit like the way our would be said in a Scottish accent.Again they are including all of UK.....or are theeeeeey muhahahahahahhahaha.-_-

21 Jump Street Teaser poster analysis

Using z reading the first bit of writing you see is the main actors names, Jonah hill and Channing tatum. These are written in large, bold white capitals. Which makes it easier for the audience to notice. As white stands out against the fiery and black background.They are also well known actor names.They are likely to draw in audiences and make them look up the movie on the internet to find out more about it if any of these two actors are their favorite. Use of famous actors is what can draw in audiences and create the movie to be a hit that's why most posters put the actors name on the top as it will be the first thing that the audience see.
the fiery background shows that they have the potential of having a serious job as police as they are in the middle of an explosion.The fact that they are in casual wear lets us know they are undercover, we know they are cops under cover as they are wearing police badges around their necks.The tagline for this poster also lets us know that they are cops undercover.The title of the movie is not in the middle but placed somewhere it doesn't attract much attention as i think the focus here is suppose to be on the image.What the two characters could be up to.A serious movie as they are both holding guns,Jonah hills face expression lets us know that this is a comedy whereas Channing Tatum face expression shows this contains some streaks of seriousness.They seem as though they are running and this picture is a freeze of them to show how actin packed the movie is and the tagline gives away the main story line of the movie. To help people understand what the movie may be based around. The title is written using white and red,red has not been used anywhere else in the poster, showing the significance in the word jump.Maybe the red colour has been used there to attract audiences attention to the movie title.Coming soon is surrounded by little grey writing which is probably the names of the producers, directors and it is also the institution logos such as MGM and Sony,it is surrounded by all of that as it helps it stand out more against the black background and grey writing.The tagline is written in yellow to help separate it from everything else on the poster.

Section A analysis of Dexter opening sequence

Representations

in this opening sequence during the preparation of food, the food is not portrayed as food but more like a human, as it is given qualities of a human.Such as when the meat is being sliced, it seemed as though it was a humans body getting sliced. We get the impression mainly due to the colour tone of the meat.It wasn't pink or red the way you would expect meat to be, it was more of a human skin tone.The main character is represented as quite a violent and dangerous person.We get this impression because of his actions, as in the first few seconds we see him slap a mosquito on his arm. Not normally what someone would do and the fact that he smiled after killing the mosquito shows the audience that he very much enjoyed that unnecessary killing.We also see a smudge of blood on his arm where he killed the mosquito.A inter-title appears with the word Dexter.This is written in red,the writing seems as though it has been written in blood. This is because two letters are smudged at the bottom which look very similar to blood.As the main inter-title, that shows the name of the show which is the name Dexter is written in red writing which could be blood tells the audience that this is a dangerous show,or the character Dexter is a very dangerous person as the colour red is known to symbolise danger.The actions the main character carries out during the opening sequence such as placing his hand on his own neck while shaving,slicing the meat to get the part he wants to cook, slicing and cooking the egg,tightening floss and laces around his fists, all these actions are carried out quite professionally.Almost perfectly as though he has done something like this before and has a lot of practice  This clearly labels him as dangerous.The other thing that can make the audience consider him as dangerous is that his face is not fully shown throughout the opening sequence. we only receive bits of his face at a time such as the back of his head, his mouth whilst he is eating etc. It makes the audience suspicious about him.It makes us wonder why his identity is hidden from us.Only at the end of the opening sequence we see his full face.He finally reveals his identity.But the use of camera shots and angles used give the impression that we have been watching him, almost spying on him as the main shots used are close ups and extreme close ups. the art where he reveals his face he gives the audience uncomfortable direct gaze almost saying without words i know you have been watching me,but in a more threatening way where the audience wouldn't dare tell anyone else what they have seen going on.which brings us to the end where he leaves his apartment or house and again gives us a direct gaze.The camera shot makes us feel as though we are his neighbors and have been watching him.He gives a direct gaze and nod almost as to say hello to mock the audience that only we know what he does but we cannot tell anyone else.

Media Forms

The use of lighting when he is out of his home is very high key lighting.It creates a positive mood and a atmosphere opposite to horror.Whereas inside his home there is low key lighting especially in the start when he wakes up. when we reach the end of the sequence when he walks out his home we realise how different the lighting is in both settings.It creates two different atmospheres it also presents the main character in a different light.It almost shows his personality that outside in the real world he puts a mask on his true identity and blends in with the positivity but in his home he is his true dark and demented self.The close up and extreme close ups suggest that we are spying on him and the reason w are spying on him is that there is something very intriguing about him.He is hiding something and we want to find out what it is therefore we are being nosy and spying on him whilst he goes through his normal morning routine.The close ups and extreme close ups help us focus on things we would not usually focus or pay attention to such as the way he handles his food,laces and how he places his hand on his neck whilst shaving.we realise how significant these small actions are as they clearly show he is a professional in......murdering?.The close up at the end which shows the main characters face that lasts for a long number of seconds makes it feel as though he is speaking/threatning us.As he has caught us watching him and knows a fear has grown of him inside us so with the long direct gaze he is pushing the fear further.

Media Language

The music used is something hat you would hear in a horror movie where the killer is enjoying the negative actions he carries out.It created a sinister,creepy atmosphere the music it what makes the audience create a certain type of impression about the main character is what made me think this man may be up to something more serious and dangerous, rather than just having a normal morning routine.There is no use of non diagetic sound. Which makes it feel more suspicious as there are no words, only eerie music being played and suspicious actions being carried out.

Audience

The gender of this would be males and females,a western culture race as the location of where he is is a western location.Age of the audiences are likely to be over 18 as there is a lot of blood shown, more than the amount that would normally be shown which tells us that there may be a lot of bloodshed. I think this because blood is associated a lot with this show as we also see the name in the inter-title written in blood.This has a USP as it is not something everyone would enjoy watching because many people are not pleased at the sight of blood.This show would be for people who enjoy watching things such as CSI and NCSI. As these shows contain killing that are being investigated.Here we are almost like the detective watching the killer.user grats-entertainment.It would not be suitable for a family as t contains violence,we know this from when he violently slaps the mosquito into his arm....killing it.

21 Jump street poster analysis

Tag line at the top, so using the z reading that is one of the first things that you see. then it goes down to the characters.it makes them link so well as they are dressed formally and behind them the banner actually says 'Senior Prom'. looking at the two characters you can straight away sense that they are definatley not at their prom as their time must have been along time ago due to the fact they are holding weapons. the word cover in the tagline suggest that they are police undercover investigating some suspicious activity going on at a high school.where they are stood shows they are the centre of attention as they are between the two pillars with flowers and surrounded by balloons they could be standing somewhere a member of staff would announce something. so this is the part where they get their cover blown.we knows the setting of this scene as the banner behind them clearly says senior prom. we can muster up the basic storyline which is two cops have gone undercover at a high school and now they are close to having their cover blown.

you can see they have tried really hard to make them the center of attention here as they have also outlined them with silver stars behind them almost giving them a spotlight.Main colour theme here is Blue,White and black.the blue is used mainly in the background and the main characters are dressed in white with blue and a dark silver surrounding which is the curtains,balloons and smoke as it makes them stand out more, creates a spotlight for them.The characters are giving direct mode of address to the audience.

what would draw in audiences is the fact that these two high school boys are wielding guns like professionals so there must be something more going on here, rather than a normal high school prom. As this is a remake of the TV show 21 jump street the name is large and clear and in the colours red and white. I think red has been used here as it is not used on any other part of the poster except the release date, it separates them from everything else. makes it easier for the audience to remember that as they have been singled out using colour. The title will draw in more audiences that are familiar with this name and show.

21 jump street trailer analysis

Etablishing

• Slow edits
• Diagetic sound,setting the scene and characters pasts
• Non diagetic sound as well
• Md shots, and close ups used, focusing on two main characters straight away.

Contextualised

• This begins when one character says to the other 'hey, you want to be friends' the other replies with 'yeah..yeah i do'.
• After that the edits get a little faster than they were.
• A bit of the plot unravels, you learn they are now cops but haven't had any action.
• 3 production logos appear, columbia ,MGM and original film.
• More diagetic sound un-ravelling the rest of the plot.
• Mid shots,close ups,longshots setting the scene of where they are sent, the type of atmosphere they are in.

Anticipating

• this begins when they take the drug and the boy who gave it to them says 'have fun'. right after he says that the edits are faster, music beat is faster.
• more non diagetic sound
• after the intertitle 'this spring' more of the action scenes appear, cars blowing up, smashing a vase in someones head, gunshots. showing that it gets hectic compared to what it was like in the begining which was calm and boring.
• ends with a memorable humourous quote 'i think i crapped my pants'
• ends with the release date and website for further information.

Section B practise question

Most media institutions link their 3 platforms emedia,print and broadcast using synergy.This connects all the platforms and helps audiences familiarize themseleves with the types of things that would appear in the movie.Synergy is when the same things from the different platforms are used in all platforms e.g. a shot from a trailer is a shot seen in the poster as a picture.

Synergy can be used to helppeople recongise the movie or the fact that this marketing is linked and related to the movie.So basic colour schemes are used continuously in all platforms for example 500 days of Summer uses the same colour scheme of light blue and white in posters and website.It also uses the main pictures from the official poster on the homepage of the website.This is to either hekp people recongise the site as official site of 500 days of Summer or to familiarize people with the characters.

in broadcast material most of what is seen in the teaser trailer is from the poster and seen again in the official trailer showing synergy.They appear iften to make audiences familiar with the content of the movie.Such as the main characters,clothing etc. This shows that synergy is being continued and reinforced in every platform,showing the importance beacause if there was no synergy then platforms would be connected making it harder to recongise the movie itself and understand anything about the movie.creating bad marketing which would result in the movie being a fail.the continuous use of the main tagline'This is not a love story this is a story about love' is used in every platform for 500 days of Summer which helps audiences define what kind of genre the movie is which is romance/drama and comedy.

The trailers,website homepage and poster all consist of the main characters this is usually common with all movies where the poster consists of the two or three main characters sometimes only one. Such as the teaser poster for the Alien movie Paul. the teaser poster is only Paul present with a few large descriptive words next to him which are used to describe his personality.The official poster however is very different as it introduces the other two main characters of the movie who are Simon pegg and Nick frost.
UNFINISHED.